THE CIRCLE

Ontario, Canada

The Circle is a one of a kind spatial experiment which redefines the possibilities of a digital showroom/sales center which is fluid enough to be used as a template for a variety of products including real estate. It houses a space for a 720-degrees 4K screen designed for the viewer to experience virtual reality. The space revolves and takes cues from its most central element (720 screen) aims to create a futuristic experience perfect for public interaction and inspired by the expansive and imaginative nature of virtual reality.